Being Social: Three Principles of the Social Brand

Capture a two-day social media conference in six words? Here goes: Be useful. Be honest. Be there. Sounds simple, but it’s just the beginning. At Social Brand Forum 2013 last week the topics ranged from video to marketing automation, mobile devices to ethical practices, but the principles of being useful, honest, and present remained unbelievably […]

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Being Social: Three Principles of the Social Brand