Blaze Acquired by Atlantic BT for Revamp and Relaunch

  After bringing simplicity and ease to countless content projects, Blaze is proud to announce its acquisition by global technology provider Atlantic BT. Known for their work in web design, cloud architecture, and online strategy, Atlantic BT has solved tough digital problems for enterprise and global organizations since 1998. Their client base includes NC’s state […]

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Blaze Acquired by Atlantic BT for Revamp and Relaunch

How Do I Add Analytics Data to a Content Inventory?

If you’ve ever dug through the pages of a website while planning a migration or redesign, you’ve probably asked yourself (or anyone within earshot) questions like: “Has anyone *ever* looked at this page?” and “Where do I even begin?” Blaze matches up page metadata, analytics, and your content audit notes. (No vlookups or macros have […]

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How Do I Add Analytics Data to a Content Inventory?

Q&A: Scott Kubie on Content Strategy, UX, and Design

Scott Kubie, lead content strategist at Wolfram, is an enthusiastic advocate for content strategy, user experience, and the community that surrounds the practice. Scott is also the next subject in our series of Q&As with industry leaders. Scott Kubie, lead content strategist at Wolfram Where did this all begin? How did you stumble upon content […]

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Q&A: Scott Kubie on Content Strategy, UX, and Design

Being Social: Three Principles of the Social Brand

Capture a two-day social media conference in six words? Here goes: Be useful. Be honest. Be there. Sounds simple, but it’s just the beginning. At Social Brand Forum 2013 last week the topics ranged from video to marketing automation, mobile devices to ethical practices, but the principles of being useful, honest, and present remained unbelievably […]

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Being Social: Three Principles of the Social Brand