My team recently launched (and ended) the Beta phase of our content strategy application, Blaze. With this limited Beta, we hoped to get some insights on how different users perform a content audit, as well as learn some things about how they use our application in general. The goal of this to further our mission […]
Read MoreBeta Now Available!
We are proud to announce the start of our Blaze Beta program! This allows a select group of users the chance for a sneak preview of the new and improved Blaze. If you’d like to join the beta, register for a demo today to add your name to our list of potential beta participants. Each […]
Read MoreBlaze Acquired by Atlantic BT for Revamp and Relaunch
After bringing simplicity and ease to countless content projects, Blaze is proud to announce its acquisition by global technology provider Atlantic BT. Known for their work in web design, cloud architecture, and online strategy, Atlantic BT has solved tough digital problems for enterprise and global organizations since 1998. Their client base includes NC’s state […]
Read MoreHow Do I Add Analytics Data to a Content Inventory?
If you’ve ever dug through the pages of a website while planning a migration or redesign, you’ve probably asked yourself (or anyone within earshot) questions like: “Has anyone *ever* looked at this page?” and “Where do I even begin?” Blaze matches up page metadata, analytics, and your content audit notes. (No vlookups or macros have […]
Read MoreQ&A: Scott Kubie on Content Strategy, UX, and Design
Scott Kubie, lead content strategist at Wolfram, is an enthusiastic advocate for content strategy, user experience, and the community that surrounds the practice. Scott is also the next subject in our series of Q&As with industry leaders. Scott Kubie, lead content strategist at Wolfram Where did this all begin? How did you stumble upon content […]
Read MoreQ&A: Becky Vardaman on Content Strategy in Higher Ed
We’re huge fans of the people out in the field, doing the hard work of content strategy. We also love getting new perspectives and sharing advice. That’s why we’re launching a series of Q&As with industry leaders who can give insight into where content strategy has been and where it’s going. Becky Vardaman, vice president […]
Read MoreTaking Hold of Your Web Content
This post originally appeared on Geonetric’s GeoVoices Blog. Have any of these ever happened to you? You discovered new content (or entire websites) halfway through a project? You struggled to decide what content was in or out of scope for a project? You were afraid to look at some of the content on your site […]
Read MoreConfab 2014: It’s Not About the Content
Hundreds of content strategists assembled in Minneapolis to celebrate the trials and triumphs encountered while helping organizations tell their stories online. What is it that sets this conference apart? Umm, obviously it’s the cake. A rapidly expanding number of events are filled with sessions on content — how to create content for your brand, how […]
Read MoreThe Collaborative Content Audit
A content audit doesn’t have to be a heroic effort by a single person. [Photo: “Climbing” by Michael Pollack] “In a world where content rages out of control, where metadata has lost all meaning, a lone hero comes forth to audit all the things.” Sound like a preview for your worst week ever? A content […]
Read MoreBeing Social: Three Principles of the Social Brand
Capture a two-day social media conference in six words? Here goes: Be useful. Be honest. Be there. Sounds simple, but it’s just the beginning. At Social Brand Forum 2013 last week the topics ranged from video to marketing automation, mobile devices to ethical practices, but the principles of being useful, honest, and present remained unbelievably […]
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