Get to know your content.

Inventory, audit, and analyze your online content. Identify gaps. Map your strategy. Keep your business goals and customer experience on the right path.

What is Blaze?


What can you do with Blaze?

Pull it together.

Understanding the scope of your project is critical. Blaze creates a single content inventory, including metadata and analytics from multiple websites, microsites, and blogs.

Take a look.

The bots haven’t taken over completely… yet. In the meantime, Blaze makes it easy to evaluate content, creating a content audit with your expert, human insight. No red pen required.

Make a plan.

What needs to be done? How much work will it be? Find gaps and opportunities. Flag content for archiving, migrating, or rewriting. Get a grasp on the effort you should expect.

How does it work?

1. Create an inventory

Pick a URL to start with and indicate what to keep or skip. Blaze crawls the site, gathering data about your pages and files.

2. Add in analytics

Connect an analytics account — or several! Select the set of data and date range. Blaze matches the visitor data to your content.

3. Audit all the things

See audit fields and your content together in one screen. Navigate your audit as easily as browsing the site.

4. Share the results

Slice and combine data in new ways. Sort, filter, and export your results and recommendations.

Who uses Blaze?

Agencies & consultants

Content strategists use Blaze to scope projects and gather information to guide and support their recommendations. They spend their time analyzing content and gaining insight, not fixing formulas.

In-house web teams

Digital marketing teams collaborate using Blaze to keep their strategy on the same page. The software is designed for multiple users to work together to divide and conquer.

What are people saying?

“…the most horrific part of doing a content audit used to be the sheer time it took to put one together. We’re working with websites with pages in the hundreds, so mapping all of that by hand was tedious, to say the least. Blaze has been tremendously helpful here.”
Becky Vardaman, Converge Consulting

“Spreadsheets are the perfect tool for developing my organization’s content strategy.”
– No one. Ever.

“Just wrapped a weekly content auditing session with @mjmetts using @BlazeContent. Definitely more fun than Excel :)”
– Scott Kubie via Twitter