Get to know your content.
Inventory, audit, and analyze your online content. Identify gaps. Map your strategy. Keep your business goals and customer experience on the right path.
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From Audit to Action
Content audit making you wonder when you became an accountant? Ditch the 50-column spreadsheet, the cutting, pasting, and formula-tweaking. Focus on your content.
Mix in analytics data to understand what’s getting used and by whom. Slice and combine data in new ways to discover how user behavior aligns with your content strategy.
All Together Now
Content is truly everywhere. You’ve got multiple sites, blogs, social channels, and more. See how all the pieces of your multi-channel strategy fit together.
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